Tuesday, June 24, 2008

Emory Professor Drew Westen's The Political Brain

Dr. Drew Westen's The Political Brain: The Role of Emotion in Deciding the Fate of the Nation is a must read. Democratic leaders and strategists ought to study it closely yet I'd submit good Progressives need to as well. A good preview of his book comes from Winning Hearts and Minds: Why Rational Appeals Are Irrational If Your Goal is Winning Elections, a HuffPo piece he put up back in the middle of 2007. A Professor of Psychology at Emory, he also has a consulting effort going up there in Atlanta. John Gunn

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